Blind commitment
Before the placementBudget is approved before anyone writes down what the placement is supposed to prove.
We help brands find the right creators, run campaigns, measure results, and scale successful partnerships.
Every placement ends in one of five written decisions.
1.77M+
Views generated for our clients so far.

Most creator spend is committed blind, run loose, and reported into a dead end. All three failures are preventable with a standard.
We built the system after watching all three happen with real money on the line.
Budget is approved before anyone writes down what the placement is supposed to prove.
Creator fit, rights, briefs, links, or tracking break mid flight, and the evidence is contaminated before it exists.
The data arrives, but nobody turns it into a scale, renew, change, stop, or retest call.
Four operating layers, each closed with a written output, because a metrics deck cannot serve as a decision record. One accountable team, no hidden margins.
Objective, hypothesis, success criteria, creator role, and the intended next decision: agreed in writing before anything is booked.
Know what each placement costs before you commit. We review audience fit, rates, rights, and risk, with creator costs and our professional fees shown separately.
One crossed link or a dead code can zero a placement's return. Launch checks and a material-change log keep the spend, and the evidence, clean.
Scale, renew, change, stop, or retest: judged against the original objective, with the uncertainty stated, an owner, and a date. Budget moves to the creators who produce orders.
Placements can be paid, seeded, or affiliate. The system reads them all against the same standard.
One anonymized automotive creator integration, read over 90 days of attributed gross revenue.
Read the recordOne attributed record and two field lessons from live delivery, presented the way we write decisions: what happened, what the evidence supported, and the call that followed.
One automotive creator integration recorded 258 code-attributed orders and €41,143.13 in code-attributed gross revenue over 90 days. That is approximately $47,216 in revenue against $6,886 in all-in brand spend and $4,842 in creator cost.
The headline numbers held until audience and engagement checks failed. The preflight caught it before money moved.
Loose talking points and a second sponsor muddied the read. Launch checks and the change log kept the evidence usable.
Both figures use attributed gross revenue. Neither is net profit, contribution ROAS, proof of incremental causation, or a promise of repeatability. This historical financial record is anonymized; the named cases below focus on documented creator work and video visibility.
Selected brands from our creator partnership work. Explore the documented cases below.
Huel is a nutrition brand; this case shows six automotive creator videos with 967K+ combined views.
Read the Huel case study →693K+ documented views across three videos.
Read the AUTODOC case study →45,990 main-video views and 2,567 Short views.
Read the Wolfbox case study →Explore how we planned, coordinated, and delivered each partnership.
Explore the case studiesWe agree the scope and fees with you before work begins. Creator spend is separate and paid directly by the brand.
Explore the service scope and find your starting point on the programs page.
Share an upcoming placement, a market you want to enter, or a program that needs to be reconciled. We will identify the biggest gap and recommend the 90-day Pilot, the 120-day Program, or neither.
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