One automotive creator integration · 90-day measurement window

One attributed result. Two different cost questions.

The result supports a budget decision because the measurement basis is visible. It does not remove uncertainty about causality, margin, or repeatability.

258

Code-attributed orders over 90 days

$47,216

Approximate code-attributed gross revenue

The approximate USD revenue converts €41,143.13 using the ECB March 13, 2026 invoice-date reference rate. The brand's own reporting tied the orders and revenue to the code.

The denominator changes the question

All-in spend and creator cost are both useful, but they are not interchangeable.

The all-in brand-spend calculation asks what attributed gross revenue was recorded against the full historical deal cost. The creator-cost calculation asks how the same attributed revenue compares with the amount that reached the creator.

Revera's current model keeps those numbers separate. The brand pays the creator directly, and Revera charges a visible professional fee for the operating work.

6.86x

All-in brand-spend ROAS

Attributed gross revenue divided by all-in brand spend.

A gross-revenue ratio using all-in spend.

9.75x

Creator-cost ROAS

The same attributed gross revenue divided by creator cost.

A gross-revenue ratio at historical pass-through creator cost.

Recorded cost basis

The calculation remains inspectable.

All-in brand spend: €6,000 · approximately $6,886
Creator cost: £3,650 · approximately €4,220 · approximately $4,842
Difference: Approximately 29.7% of all-in spend
Pass-through buying power: Approximately 42.2% more creator cost for the same historical all-in budget

These currency conversions use the invoice-date reference rate. They describe this historical deal only and are not an industry-wide markup benchmark.

What the record can support

The result continued accumulating across a 90-day window. Direct tracking supplied a useful floor for a renewal or retest decision, while the cost comparison made the historical buying structure legible.

The next honest question is not whether one ratio sounds bigger. It is which denominator answers the decision being made.

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