Evidence-led insights

Useful answers for the next creator decision.

Each article begins with a buyer question, an evidence standard, and a commercial decision it should make easier.

Influencer campaign measurement

Creator-cost ROAS vs. all-in brand-spend ROAS: which denominator answers the decision?

Two ROAS figures can use the same attributed revenue and still answer different questions. Here is how to keep the denominator, evidence window, and claim boundary visible.

August 25, 2026evidence

Influencer marketing agency pricing

Influencer marketing agency pricing: four structures a brand should make visible

A practical comparison of flat professional fees, percentage markups, inclusive bundles, and pass-through creator costs, including the questions to ask before comparing proposals.

August 25, 2026commercial